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The Mid-Michigan District Health Department’s goal in
any crisis is to be first, be right, and be credible. In a crisis, good
communication saves lives. The MMDHD Crisis and Risk Communication Plan
will describe the roles, the lines of responsibilities, and needed
resources to effectively communicate with the public, the media, and local
response partners during a public health emergency. This plan is an annex
of the Mid-Michigan District Health Department Emergency Response Plan and
is integrated into the overall health department emergency response
procedures. This plan will also be integrated into the Public Health
Services Annex of the Clinton, Gratiot and Montcalm counties’ Hazard
Mitigation Response Plans.
The health
department’s Public Information Officer (PIO) will work with the Public
Information Team to develop and disseminate accurate information to the
media and the public. The team will be augmented by other agency personnel
based on the public health emergency. The team will be responsible for
assuring that the public receives accurate and timely emergency
information. The PIO is responsible for collecting information related to
public health from all federal, state, and local sources, and verifying
its authenticity before release to the news media. All information will be
reviewed and approved by the Health Officer before release to ensure
accuracy. |
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